About me
I’m Aparna Gupta, a Product Designer with 14+ years of experience transforming complex enterprise systems into elegant, AI-driven experiences that empower users and deliver measurable results.
Design is not just about what we create — it’s about how deeply we understand. True design begins with empathy, because only when we feel what others feel can we build experiences that truly matter.
I believe great design sits at the intersection of technology, psychology, and empathy — turning complexity into clarity and innovation into impact.
My journey has taken me from leading design systems for global enterprises to reimagining accessibility for children with special needs. I’ve been shaping meaningful, intelligent, and human-centered products that connect people with technology in simple yet powerful ways. I combine design thinking, strategy, and emerging AI trends to create solutions that don’t just look good — they make a real impact.
What I do
AI-Powered Experience Design
• Designed AI-driven digital experiences for Verizon, including micro-interactions and voice interfaces.
• Built Generative AI Design Frameworks that set new standards for usability and ethical AI design.
• Prototyped and validated conversational and intelligent interfaces through user testing and feedback.
Inclusive & Accessible Design
• Championed WCAG 2.1 compliance and inclusive design principles across platforms.
• Redesigned an NGO Portal with AI-enabled accessibility features for children with special needs — honored by the Indian Government for inclusive impact.
Strategic UX Leadership
• Created forward-thinking UX strategies that aligned business goals with real user needs.
• Led cross-functional brainstorming and ideation sessions, driving innovation and collaboration.
End-to-End Product Design
• Delivered mobile app experiences with intelligent recommendation systems, increasing engagement by 7%.
• Partnered closely with developers to ensure designs were scalable, feasible, and true to UX intent throughout implementation.
Design Intelligence
Career Journey
(07/2021) – (Currently Working)
Tech Mahindra Americas
Lead Designer
As an AI Product Designer, I design intelligent, human-centered experiences that bridge data, design, and decision-making. My work focuses on simplifying complex enterprise workflows through intuitive interfaces and predictive AI solutions.
2011-2015
India Dorado Learning |
User Experience Designer
Developed and articulated a forward-thinking UX strategy that seamlessly aligned with the company’s vision and business objectives, driving both innovation and user satisfaction. Redesigned the NGO Portal, focusing on enhancing accessibility for children with special needs, resulting in significant improvements in usability. Recognized with a prestigious award from the Indian Government for outstanding contributions to inclusive design and accessibility.
2003-2011
Compunnel Technology
UX Designer
Developed a forward-thinking UX strategy aligned with business objectives, improving user satisfaction and engagement. Redesigned the NGO portal for children with special needs, earning recognition from the Indian Government for contributions to inclusive design and accessibility.
