About me
I’m Aparna Gupta, a Product & UX Designer with 14+ years of transforming complex systems into clear, human-first digital products.
I’m passionate about: Turning complex problems into clean, intuitive solutions Designing for inclusion and accessibility Building scalable design systems Using AI responsibly to enhance user experience
Over the last 14+ years, I’ve worked across enterprise, ed-tech, accessibility, and AI-driven products, helping teams simplify workflows, improve usability, and deliver meaningful, inclusive digital experiences.
My expertise blends UX strategy, design systems, research, and AI experience design, with a strong focus on accessibility and real impact.
What I do
From understanding your requirements, designing a blueprint and delivering the final product, I do everything that falls in between these lines.
AI-Powered Experience Design
Designed AI-driven digital experiences for Verizon, including micro-interactions and voice interfaces. Built Generative AI Design Frameworks that set new standards for usability and ethical AI design. Prototyped and validated conversational and intelligent interfaces through user testing and feedback.
Inclusive & Accessible Design
Championed WCAG 2.1 compliance and inclusive design principles across platforms. Redesigned an NGO Portal with AI-enabled accessibility features for children with special needs — honored by the Indian Government for inclusive impact.
Strategic UX Leadership
Created forward-thinking UX strategies that aligned business goals with real user needs. Led cross-functional brainstorming and ideation sessions, driving innovation and collaboration.
End-to-End Product Design
Delivered mobile app experiences with intelligent recommendation systems, increasing engagement by 7%.
Partnered closely with developers to ensure designs were scalable, feasible, and true to UX intent throughout implementation.
Design Intelligence
Career Journey
Currently Working
Tech Mahindra Americas
Lead Designer
As an AI Product Designer, I design intelligent, human-centered experiences that bridge data, design, and decision-making. My work focuses on simplifying complex enterprise workflows through intuitive interfaces and predictive AI solutions.
2011-2015
Dorado Learning |
User Experience Designer
Developed and articulated a forward-thinking UX strategy that seamlessly aligned with the company’s vision and business objectives, driving both innovation and user satisfaction. Redesigned the NGO Portal, focusing on enhancing accessibility for children with special needs, resulting in significant improvements in usability. Recognized with a prestigious award from the Indian Government for outstanding contributions to inclusive design and accessibility.
2003-2011
Compunnel Technology
UX Designer
Developed a forward-thinking UX strategy aligned with business objectives, improving user satisfaction and engagement. Redesigned the NGO portal for children with special needs, earning recognition from the Indian Government for contributions to inclusive design and accessibility.
